The Work in Progress Co.Selected work
A selection of campaigns, launches and long-term mandates we have planned and run, from creator-led storytelling and performance media to go-to-market strategy. Open any project for the challenge, what we did and what changed. Figures are rounded.
Across the work
140M+impressions
63M+video views
79M+accounts reached
$2M+in ticket sales
Index · 06 projects
01Close Enough to Get AwayHong Kong Tourism BoardTravel & tourismCreator campaign202620M+video views02Close Enough for the Last Flight OutHong Kong Tourism BoardTravel & tourismCreator campaign + paid social202615M+video views03Signal Before ScaleRizz WirelessTelecomGo-to-market strategy202411M+people reached in the test pilot04Two Routes, One OfferVisit California, with Qatar AirwaysTravel & aviationPerformance media2023$2M+in ticket sales05Gate to GateSan Francisco Travel, with Air India and SFOTravel & aviationCreator films + media202371M+impressions06Full CircuitFinolex CablesIndustrialTwo-year marketing mandate2018–2028M+people reached on digital in six months of year one
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Studio14:36Mumbai, India · local time
© 2026 The Work in Progress Co. · Strategy that ships.