San Francisco Travel, with Air India and SFO
San Francisco, Air India and SFO in one story: a series of short films, launched on stage and carried across India.
- Sector
- Travel & aviation
- When
- 2023
- Destination
- San Francisco, Mammoth Lakes and Tri-Valley
- Market
- India, metros and fast-growing cities
- Partners
- Air India, San Francisco International Airport (SFO), Mammoth Lakes and Tri-Valley
- Channels
- Creator films, online video, connected TV, streaming and news platforms
Our part
Content IPs & creator activationCommunication strategyCustomer acquisition & data
Impressions
110%
Video views
130%
Clicks
380%
Up to planAbove planRounded
| Measure | Delivered, % of plan |
|---|---|
| Impressions | 110% |
| Video views | 130% |
| Clicks | 380% |
The challenge
What we did
San Francisco felt far away to Indian travellers. To be a first choice, the whole trip had to look easy: Air India, SFO, the city and beyond.
- Told the whole journeyBrought San Francisco, Air India and SFO into one story, so the trip felt seamless from booking to the first day.
- Made a series, not a spotSeven short films: six following a creator couple through San Francisco and SFO, one taking the story on to Mammoth Lakes and Tri-Valley.
- Launched it, then carried itPremiered the films at San Francisco Travel’s sales mission in India with the creators on stage, then carried them across video, connected TV, streaming and news platforms.
From the films
What changed
71M+impressions
24M+video views, paid and organic
25%+engagement on the creator films
CircuitFinolex Cables · Two-year marketing mandate · 2018–20Read the case
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Studio14:36Mumbai, India · local time
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