Visit California, with Qatar Airways
Visit California and Qatar Airways in one co-branded push to fill seats from India to Los Angeles and San Francisco, inside six weeks.
- Sector
- Travel & aviation
- When
- June to July 2023
- Destination
- California: Los Angeles and San Francisco
- Market
- India, 13 Tier 1 and 2 cities
- Partner
- Qatar Airways
- Channels
- Search, programmatic and news publishers
Our part
Customer acquisition & dataCommunication strategyGo-to-market & research
Impressions
35M+
Clicks
216K+
Landing-page visits
96K+
Bookings
1,200+
Bar length on a log scale · rounded
| Stage | Count |
|---|---|
| Impressions | 35M+ |
| Clicks | 216K+ |
| Landing-page visits | 96K+ |
| Bookings | 1,200+ |
The challenge
What we did
A US holiday is a big, slow decision, and this window was six weeks. Interest in California had to become Qatar Airways bookings to LAX and SFO, beyond the metros.
- Joined two brands into one offerCalifornia’s pull and Qatar’s fares in one campaign, with a time-bound promo code and one co-branded booking page.
- Picked the citiesSold LAX and SFO into 13 Tier 1 and 2 cities; some of the best response came from Ahmedabad and Hyderabad.
- Paid for responseSearch, programmatic and news sites, much of it bought per click, so the budget paid for interest, not just exposure.
The creatives
What changed
$2M+in ticket sales
1,200+flight bookings
31%+more clicks than planned
to GateSan Francisco Travel, with Air India and SFO · Creator films + media · 2023Read the case
Want proof like this
for your brand?
for your brand?
Studio14:36Mumbai, India · local time
© 2026 The Work in Progress Co. · Strategy that ships.